December 19, 2018
In November 2018, London business newspaper, City A.M., launched the City A.M. Club – a virtual members club aimed at the paper’s affluent consumer and business audience. The Club will have 5,000 members, initially, who will be able to take advantage of fantastic and unique benefits offered by 50 different partners, representing several sectors including lifestyle, professional services, entertainment, travel, motors and food & drink.
GHS has secured sector exclusivity for international hotels for two years. Participating GHS hotels will be promoted through the City A.M. Club website, online and offline advertising, events and social media, offering a unique marketing and PR opportunity. Additionally, hotels will be able to take advantage of the paper’s platforms, such as the City A.M. magazine, for any newsworthy press releases.
GHS Hotels to join so far include the Kolbe Hotel, Rome; Mondrian South Beach, Miami; Lily Beach, Maldives and the Andersia Hotel in Poland.
Partnerships Manager, Claire Farrington says ‘Even though this is a new concept for our hotels, they will be able to reap the benefits of being directly promoted to a loyal and engaged London audience who love to travel. To gain much-coveted editorial for these hotels, in the future, will be exciting too. We have some hidden gems that I am looking forward to introducing to thousands of new consumers for our hotels.’
City A.M. is now the only London publication of this nature with a members club where partners can transform members in to customers. GHS joins brands such as Montblanc, Hertz Dream Collection and The NED.
About City A.M.
Launched in 2005, City A.M. is London's leading free business title, covering the biggest news across finance, economics, politics and business, as well as technology, lifestyle and sport.
The newspaper has a daily readership of 400,00 and is distributed at more than 400 commuter hubs in London and the Home Counties. It is typically available from around 6 am at London commuter stations and is handed out at key points in the City, Canary Wharf and other central London locations. The paper is also delivered to the offices of some large companies.