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In partnering with us, you in turn also benefit
from the wonderful organisations we partner with:

Why join GHS?

In an industry dominated by large international hotel chains, how does an independent hotel brand compete? By joining GHS your hotel is a valued partner in our thriving global network, leading you directly to targeted global travel audiences you might not have been able to reach before. We guide your property to get the best out of our expertise and services, leveraging our relationships, knowledge and experience to increase occupancy and global brand awareness.

It can be challenging for an individual hotel to build and maintain relationships with a multitude of travel managers, procurement managers, meetings and incentives bookers and leisure operators. GHS works as an extension of your brand through our global sales presence in all major markets and key locations, driving revenue growth, business opportunities and brand awareness.

The main benefits:

INCREASE Your Global Footprint

GHS assists with your brand being distributed and represented to an international audience. Your global reach will increase through our virtual and in person meetings and relationships with global corporate travel managers, key TMC’s, corporate meeting and event planners and key leisure operators and agents.

Revenue and Growth

Our Directors of Sales take the time to understand your business specific needs and challenges to craft sales and marketing solutions that work especially for your hotel. We then measure key profit metrics, analyse the data and refine the solutions to keep driving growth.

Partnerships and Representation

Our team is well-versed in identifying marketing and partnership opportunities. We organize virtual and in person corporate, leisure and MICE roadshows and target various industry partnerships on behalf of the hotels we represent.

New Growth Opportunities

We stay ahead of your competition by exploring opportunities in markets that you may not have yet penetrated or are too time consuming and expensive to target. GHS look ahead at our ever-changing marketplace and future hospitality trends, ensuring your hotel and our work is ahead of the competition.

Accountability and Transparency

At GHS, we adopt a collaborative and transparent approach. We work on an accountability structure where we identify each individual partner´s sales and marketing needs, agree on strategies and work together on achieving them. Further key elements are access to the GHS Hotel Partners portal and online calendar, monthly reporting, quarterly reviews and a dedicated account manager.


GHS offers the state-of-the-art Optimiser CRM solution. Optimiser is the ‘Power of One’ platform and a unique solution featuring a state-of-the-art customer management and sales tool, marketing automation, an expense management software, data storage and a HR system - all combined in a single platform. The platform was created to save organizations time, money and resources and to improve their profitability, efficiency, decision making processes and reporting.